Established in 1941 as the Chosun Tyre Company, it was later renamed to Hankook in the year 1968. The word means ‘Korea,’ hence it means the ‘Korean Tyre Company’. Various automotive manufacturers have been purchasing tyres from the brand for multiple years. Headquartered in Korea, Hankook has many facilities for manufacturing tyres such as in the People’s Republic of China, Indonesia, Hungary, South Korea and the United States. Hankook tyres made its entry in motorsports in North America, Asia and Europe. The company has seen the rise and fall of its brand over the past years. With a focus on becoming the official partners of UEFA Europa League, its advertising gained popularity all over Europe. Along with this, they established sponsorship with Real Madrid C.F. and Supercar Fest 2020. They also started supplying tyres Borehamwood as original equipment fit in the factory. Continuous perseverance of the team helped in improving the performance level, quality and longevity of the tyres. Their price range caters to the mid-segment motorists as well. In 2015, Auto Bild, a German magazine took a test of the Hankook tyres and commended for their level of improvement. Their wide ranges of tyres Watford includes:
The constant focus of this 77-year old company lies on enhancing the design and innovation capabilities. The seventh biggest tyre manufacturing company in the world, Hankook aims at improving the driving experience of its customer’s world over. A proactive culture is adopted by the brand to promote creativity and focus on efficiency.
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April 2024
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